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  • Ziping Zhang

    CEO & Founder


    Work Experience & Education

    Joined Alibaba in 2012 as founding member of international business development team at Tmall.com, commanding inside experience and working knowledge of Alibaba businesses

    In 3+ year tenure at Alibaba, originated strategic partnerships with Apple, Beats, Bose, Amazon, Microsoft and Intel

    BA from Dalian University, Computer Science


    Lance EC Partners Served
    Casio, Philips, MTG Group, ReFa, Hewlett Packard




  • Fedor Deichmann

    Managing Partner


    Work Experience & Education

    Started career in investment banking as M&A Analyst at Lazard

    One of first five foreigners to join Alibaba Group's Tmall.com in 2014, serving as a key business developer for 3 years. Led China market entry projects for Dyson, Swarovski and Bosch

    Previously CFO of Kraft Heinz’s E-commerce division in China

    BA (Honors) from Yale University


    Lance EC Partners served
    SMEG, Lazada




  • Jake Astor

    Strategic Partnership Advisor


    Work Experience & Education

    Based in China and Hong Kong for the last 10 years, Jake is a successful entrepreneur and experienced private equity professional specializing in the consumer sector

    Mostly recently founded and runs HAWKR, a Hong-Kong based Southeast Asian grab-and-go restaurant chain

    Held senior executive positions at private equity firms Cassia Investments and First Eastern Investment Group.

    Led private equity investments into apparel, food and beverage, personal care and lifestyle brands. Extensive board and manager level experience

    BA (Hons) University of Oxford
    MBA (Finance) Wharton Business School



  • Nick Rosenbaum

    Chief Strategy Advisor


    Work Experience & Education

    Lived in China, Taiwan, and Japan for over 8 years, Nick is an experienced strategist of Chinese internet and e-commerce firms

    Spent 4+ years as only foreign member of Alibaba’s group-level strategy team, bridging corporate strategy, organizational planning, and academic research

    Specialties include including multi-sided markets, cross-platform business models, social brand-building, and business applications of data and algorithms

    BA (Summa Cum Laude) Yale University

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