Founded in 2016 by alumni of Tmall’s first cross-border business, Lance EC is the first e-commerce and digital marketing provider set up specifically to serve international SMEs entering the China market.
We take a strategic approach with all our partner brands, focusing on long term brand building and sustainable sales growth.
At Lance EC, we use technology and content to incubate and grow international SME brands for long-term, sustainable, success in China.
We believe that China’s e-commerce is the fastest gateway to building a bond between the West and the East. With that in mind, we hope to utilize our work to shape a world of deeper cross- cultural understanding and compassion.