· Incubate hero products
· Create new trending products
· Incubate hero products
· Create new trending products
· Co-branding joint gift boxes
· Time-limited gift-giving activity
· Celebrity endorsed SKUs
· Tmall exclusive launch
· Combo kit sales
During 2017 Double 11, CARAT RAY had sold 4700 pieces, total sales 10 million+;
August 2018, Tmall Small Black Box incubated new ReFa product
Currently it has become ReFa’s top-selling SKU
Cooperate with Flowerplus, The Beast, Häagen-Dazs and Swarovski to launch
limited-edition added-value gift boxes
During 2018 Double 11, ReFa had sold 7500 sets
Upselling across whole store
Basket average price increased from 1580 to 1980 RMB (+25%)