· Incubate hero products
· Create new trending products
During 2017 Double 11, CARAT RAY had sold 4700 pieces, total sales 10 million+；
August 2018, Tmall Small Black Box incubated new ReFa product
Currently it has become ReFa’s top-selling SKU
ReFa-Tactic
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· Co-branding joint gift boxes
· Time-limited gift-giving activity
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· Celebrity endorsed SKUs
· Tmall exclusive launch
· Combo kit sales
ReFa-Results
Cooperate with Flowerplus, The Beast, Häagen-Dazs and Swarovski to launch
limited-edition added-value gift boxes
During 2018 Double 11, ReFa had sold 7500 sets
Upselling across whole store
Basket average price increased from 1580 to 1980 RMB (+25%)