ReFa-Tactic
  • · Incubate hero products

    · Create new trending products

     

  • · Co-branding joint gift boxes

    · Time-limited gift-giving activity

     

  • · Celebrity endorsed SKUs

    · Tmall exclusive launch

    · Combo kit sales

ReFa-Results 
  • · 孵化明星产品

    · 打造新潮产品

     

    During 2017 Double 11, CARAT RAY had sold 4700 pieces, total sales 10 million+;

    August 2018, Tmall Small Black Box incubated new ReFa product

    Currently it has become ReFa’s top-selling SKU

  • · 共同品牌联合礼盒

    · 限时送礼

     

    Cooperate with Flowerplus, The Beast, Häagen-Dazs and Swarovski to launch

    limited-edition added-value gift boxes

  • · 名人代言SKU

    · 打造新潮产品

    · 配件包销售

    During 2018 Double 11, ReFa had sold 7500 sets

    Upselling across whole store

    Basket average price increased from 1580 to 1980 RMB (+25%)